• How many “free” subscribers they have, or active readers that currently don’t pay
  • How many “paid” subscribers they have — again, print or digital, makes no difference
  • The average amount of subscription-based revenue they make per paid subscriber
  • The average amount of advertising-based revenue per paid subscriber
  • The churn (or percentage of loss) versus the growth of the subscriber base
  • The cost to acquire a new customer
  • The level of engagement per subscriber

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Founder and CEO of @Zuora (NYSE: ZUO) and the author of “SUBSCRIBED: Why the Subscription Model Will be Your Company’s Future — and What to Do About It.”

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Tien Tzuo

Tien Tzuo

Founder and CEO of @Zuora (NYSE: ZUO) and the author of “SUBSCRIBED: Why the Subscription Model Will be Your Company’s Future — and What to Do About It.”

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