Satya Swallows the Fish

Tien Tzuo
5 min readDec 3, 2019

Satya Nadella was recently named Fortune’s Businessperson of the Year. It’s well deserved. I’m old enough to remember Microsoft as being sort of like the Star Wars franchise. It started off great, then had a really rough middle patch, and now it’s back on track in a big way.

But Microsoft’s resurgence obviously didn’t just come out of nowhere. Roughly five years ago, Satya Nadella made some very smart (but also very unpopular!) decisions and investments that set Microsoft up for success in a cloud-based world. In shifting his company away from static hardware and on-premise sales towards…

--

--

Tien Tzuo

Founder and CEO of @Zuora (NYSE: ZUO) and the author of “SUBSCRIBED: Why the Subscription Model Will be Your Company’s Future — and What to Do About It.”